How can I sell more? Is a question I’m sure you’ve asked yourself regularly as an ecommerce entrepreneur.
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One guaranteed way is to penetrate new markets by selling internationally. To do this, you need to ‘speak’ to your customer, and we mean this in the literal sense.
As an ecommerce retailer doing business online, the concept of translating your website should be a no-brainer.
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Making your website multilingual can break the language barrier, create more value and ease the buying experience for your potential new customer.
But often language is underestimated as a key selling factor for online businesses.
However, according to the study ‘can’t read, won’t buy’ – 55% of people prefer to purchase in their own language and 60% of people rarely or never buy on English-only websites.
So, whatever you’re selling online, you’d be cheating yourself out of a major market opportunity by not aiming to sell abroad.
Why sell internationally?
For one, the international cross-border ecommerce market is estimated to surpass the €881 billion ($994 billion USD) mark in 2020, showcasing an impressive growth within just the last 5 years.
(Source: Invesp)
One of the key reasons businesses start selling internationally is to increase the number of potential clients they can sell to. This also helps open up new revenue sources, so you’re not just relying on one market.
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If you’re selling in another country, there’s also a chance there might be less competition too. For example, you might be competing in a crowded market within your home country, but there could be plenty of growth outside of that.
And, there’s also the positive point that your products will have a longer lifespan. Say you sell coats, sales will naturally dip at certain points of the year in certain markets, but your product will be a necessity in other countries.
Creating a multilingual Shopify store
If you’re looking to expand into different markets, you’ll naturally be looking to translate your Shopify store into more than one language.
And, to do this, you wouldn’t want to have to create several different websites, which would be both time-consuming in terms of website management, and more to the point, expensive.
Luckily for Shopify users, there are a number of different multilingual translation apps (all with varying levels of sophistication) that can integrate with your store to make displaying and translating different languages and currencies smoother and simpler.
Let’s take a look at three translation solutions to help you start selling internationally.
1. Weglot
TheWeglot Shopify translation app gives you a reliable and easy way to automatically display and translate your store in just 5 minutes (available on the official Shopify App Store here).
Weglot allows you to customize and manage the translations of all of your Shopify content – including everything you’ve created using other Shopify apps.
During the simple setup process, you’ll just need to enter your email to connect your Shopify site to the Weglot platform. After that, you’ll be asked to enter the language your store is currently in, and the language(s) you’d like to translate it to.
Then use Weglot’s simplified interface to manage and edit any of your translations, or order additional professional translations if required.
Other notable features include:
- Multilingual SEO optimized with translated metadata, dedicated URLs and Hreflang tags automatically implemented
- Language auto redirection, to display the page in the visitor’s language automatically
- Customizable language switcher button
- Dedicated support service
The translation process also extends to checkout and email translations – including seamless invoicing integration to send documents in the customer’s language.
Pricing: Starting from €9.90 month for 1 language and 10,000 words. Free version available for 1 language and 2,000 words.
2. GTranslate
GTranslateleverages Google Translate and Bing’s automatic translation services to translate and display your Shopify site into more than 100 different languages.
The app’s full capabilities are only available by purchasing the Pro version. Note, editing translations and multilingual SEO options are not part of the free plan.
Once you’ve upgraded to the paid version you’ll have access to a dashboard where you can manually edit all your automatic translations and track your translation traffic.
If you require more advanced customization of your language switcher you’ll need the help of the GTranslate team or some code experience.
Pricing: €5.99 a month for unlimited words and 1 language. Free version available but with limited capabilities.
3. Langify
Langify is a translation app that displays your translated content on your Shopify store – without the need for multiple sites per language. It does not, however, automatically translate your website content like Weglot and GTranslate.
The app manages only pre-translated content, so you will need to provide your translations yourself. Therefore, the set-up process may be time-consuming for the average user.
Notable features include automatic language detection – customers will be automatically redirected to their preferred language, and, a new domain for each language, with Hreflang tags and translated metadata.
However, with Langify, not all of the checkout process can be fully translated. The product name and customer payment info will remain in the original language, including any notifications.
Pricing: $17.50 a month.
4. LangShop
Do you need a multilingual Shopify store in a few clicks? Try Translate&Currency – LangShop! The LangShop application was created to simplify the process of Shopify store translation and localization.
LangShop allows translating 100% of your content including checkout, emails, notifications, static and dynamic text, third-party apps content, etc. You need just to select languages for the translation, choose categories you want to make multilingual, and launch the translation.
The app supports 241 languages and dialects. It also provides various types of translation. There you will find Auto, Manual, Pro, and Agency translation opportunities.
Additional features:
- 80+ currencies are available for LangShop users.
- Customizable currency and language selectors.
- SEO features: translation of metadata, SEO title and description. Dedicated URL for every translated language and Hreflang tags.
- Auto-redirect of the customers to their local language at the first visit.
Simple installation and setup, user-friendly interface, multiple translations and localization features, 24/7 professional support – here everything is for your convenience!
Pricing: $34 month for ALL features! There are no limits for translated characters, words, and pageviews. No matter how much content you have. LangShop will translate all for one price. The free version is available for 14 days.
Which Shopify translation app is right for your business?
There are a number of considerations to take when deciding which translation app is best for your Shopify store. Often people can be swayed by price and in the long run, end up with more problems than solutions.
It’s important to choose a translation app that can scale and grow with your store and actually translates all the content from the product pages to the checkout process, to give your customers a seamless buying experience.
Other areas of consideration include:
- Supported Languages
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Most plugins advertise support for dozens of languages, which is impressive, but this doesn’t tell you which exact languages are supported. Always check the app’s website to confirm the languages you need are actually available.
This includes any languages you might want in the future.
- Machine vs Human Translations
With Shopify translation apps, there are two primary methods of translation available – machine translation and human translation, or in some cases, just the ability to display your translated content.
- Ease of Use
If you’re not a developer and you’re tasked with translating your own website, then you’ll want a translation app that’s intuitive and easy to use, and doesn’t require any extra coding.
No one wants to have to deal with code or translation packages when translating your site, so find a plugin that’s going to make the process a breeze.
- Design and Customization
How does the plugin affect the design of your site – does the translation app let you customize how your language switcher looks on the front-end of your site?
- SEO
Check that the Shopify translation app you’re thinking about using follows Google SEO best practices.
Translated content on your Shopify store, together with translated meta titles, and meta descriptions, enable you to target a broader range of keywords. This boosts your chance of being ranked in SERPs for Google, as well as other search engines more popular in other countries.
- Updates and Support
Setting up translations for the first time might seem like a minefield, so it’s important to consider whether you might need access to set-up guides, documentation and/or premium support.
Free plugins generally don’t provide support, so you’ll have to check support forums.
Test and make your own opinion – use the Weglot 10-day free trial period to check if it fits your needs.
Table of Contents
- 1. Google Translate
- 2. Yandex Translate
- 3. Bing Translator
- 4. Reverso
- 5. Translatedict
- 6. MyMemory Translation
- 7. Babylon Translator
- 8. PROMT Online Translator
While the perverse proliferation of the internet has impacted every aspect of human life, it does come with several issues. One of the most significant challenges is the language barrier. With research indicating that 73% of worldwide markets prefer websites that provide content in their native language, translation of texts, websites, images, and voices from one language to the next has become imperative.
However, the process of translating a text from one language to the next is not an easy task. Luckily, tons of websites have dedicated their time to offering translation services. And to help you choose the best service among the thousands, we have combed through the internet to bring you 8 of the best translation websites.
1. Google Translate
Although the effectiveness of Google Translate largely depends on the text and language involved, it is the most popular translation website out there. The site translates between languages automatically and offers a text box that can accommodate input texts of any size. It also allows users to select the input method, keyboard option, and handwriting. The platform boasts over 100 languages and a plethora of other features, such as the ability to share, save, listening to, and copy the translated text.
Related: Google Translate API Alternatives
Pros
- Provides translation for more than 100 languages
- It is integrated with several Google products such as Chrome and multiple android apps
- Comes with sharing, listening, copying and saving features
- Offers translation for free
Cons
- Not always grammatically correct
- Frequently provides incomprehensible translations for specific languages
2. Yandex Translate
Yandex Translate is another top-tier platform that allows users to translate texts, websites, and even images. This site boasts an attractive interface, fast performance, and translations for several languages. Besides, the website is not only ideal for a one-time lookup but also for learning new languages. The platform has a feature that suggests fixes to bad translations and can support texts of up to 10,000 characters. Additionally, it allows you to swap between two languages with a single button.
Pros
- Boasts a spelling checker that suggests fixes for bad translations
- Supports voice input and output
- Supports text input of up to 10,000 characters
Cons
- Its photo translator only supports uploaded files and not images sourced from the internet
3. Bing Translator
Powered by Microsoft, Bing Translator is another intuitive translation website that gets the work done. Boasting an eye-catching and modern interface, this platform accepts text input of up to 5,000 characters. It also comes with an auto-detect feature to help you know the source text’s original language before you translate it into another one. It also allows you to copy the translated text to the clipboard and share it on other platforms.
Pros
- Its simple interface makes it easy to use
- It provides instant translations
- It easy to copy and share a translated text from this site
Cons
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- Doesn’t support many languages
4. Reverso
Reverso is a cutting-edge website that automatically translates texts from one language to the next. The site’s most outstanding feature is the context translation. Below the translated text, there is a box that features additional examples of how the translation might have turned out if the input text was slightly different. This website also features an on-screen keyboard and allows users to listen to the translated text.
Pros
- Automatic translation of texts
- Features a spell checker
- Improves translation with ratings
- Offers audio pronunciations for most for its languages
Cons
- Translations are slow
- The platform can’t transcribe your speech into text
5. Translatedict
Translatedict is a website that provides free translation and professional translation services in 51 languages. The platform allows you to enter a word, phrase, or large text document, select the translation language and hit the translate button to see the results. If you want to hear the translated text, you just need to click the sound button.
Pros
- Boasts voice translator and text-to-speech feature
- Offers high-quality professional translation at a fee
- Boasts a word and character count feature at the bottom
Cons
- Translations for some languages are not always accurate
- Translations are available for only 50 languages
6. MyMemory Translation
MyMemory is the world’s most extensive translation memory that provides access to billions of words that have been translated by professional translators, customers, LSPs, and multilingual web content. Using a robust matching algorithm, this API provides the best translation for your source text. Additionally, the API helps you back up memories and ensures privacy, as well as improves the quality of translations by scouring the web for bilingual documents.
Pros
- Provides reliable and relevant translations
- Guarantees safety, privacy, and confidentiality
- Offers quick and up-to-date translations
- Features billions of professionally translated words
Cons
- It can’t translate slang, nuances and other culturally relevant phrases
7. Babylon Translator
With over 75 languages, Babylon Translator is an excellent site that offers quite accurate translations. You can use their online platform for quick searches, or opt for the downloadable software when concerned about privacy when translating sensitive data. The platform also provides professional translator services. The website allows users to translate formal documents in their original format and also features human text to speech.
Pros
- Boasts several outstanding features such as human text to speech
- Translations for over 75 languages
- Boast an easy-to-use interface
Cons
- The downloadable software comes at a fee that starts from $9.9
8. PROMT Online Translator
While it doesn’t offer as many languages as other translation websites, PROMT Translator comes with some excellent features. These include automatic language detection, virtual keyboard, and even the ability to choose the topic for the translation. The site also allows you to check the spelling, copy, paste, and access a dictionary. It also comes with translation software that can be purchased and downloaded.
Pros
- Provides high-quality translations
- You can save, copy or paste the translated text
- Automatic language detection helps you know the exact language the input text written in before translation
Cons
- Provides translations for only 20 languages
Summary: Best Sites for Translation Services
| Website | Pros | Cons |
|---|---|---|
| Google Translate |
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| Yandex Translate |
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| Bing Translator |
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| Reverso |
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| Translatedict |
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| MyMemory Translation |
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| Babylon Translator |
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| PROMT Online Translator |
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