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Set up Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web. Google allows users to search the Web for images, news, products, video, and other content.
Set up and customize measurement for websites, web and mobile apps, and internet connected devices.
Integrate with Google Analytics
Build on top of Google Analytics with our simple and powerful APIs.
Learn about Google Analytics
Educate yourself and experience what's possible with the Google Analytics platform.
Web
Measure user interaction with websites or web applications.
Android
Measure user interaction with Android applications.
Measurement Protocol
Measure user interaction in any environment with this low-level protocol.
Data API (Preview)
Access report data in Google Analytics 4 (GA4) properties.
Core Reporting API
Query for dimensions and metrics to produce customized reports.
Embed API
Easily create and embed dashboards on a 3rd party website in minutes.
Multi-Channel Funnels Reporting API
Query the traffic source paths that lead to a user's goal conversion.
Real Time Reporting API
Report on activity occurring on your property right now.
Metadata API
Access the list of API dimensions and metrics and their attributes.
Admin API (Preview)
Access the Google Analytics 4 (GA4) configuration data.
Management API
View and manage accounts, properties, views, filters, uploads, permissions, etc.
User Deletion API
Delete all data in a Google Analytics property associated with a user identifier.
Demos and tools
See what's possible with the Google Analytics Platform.
Analytics upgrade center
Learn how to upgrade to the latest and greatest Google Analytics measurement libraries.
Community & updates
Google Analytics Demo Account
Resources to stay up to date and participate with other developers.
Technology Partner Program
Google Analytics Tag Manager
Have an app that integrates with Google Analytics? Join the Technology Partner Program.